"Being able to access trusted experts and advisors through Business Wales AGP has proved invaluable."
Dealing with cancer can be a hugely traumatic experience for patients and their families. And it's an experience all-too-familiar to the founder of the next business we feature in our blog series on the companies given Business Wales AGP support.
Jo Riley started CancerPal after her mother was diagnosed with cancer. She found that after researching online, it was difficult to find answers to specific questions, and even more challenging to find products that would directly address cancer symptoms.
Here, Jo Riley tells the story of CancerPal and advises others setting off in the world of business.
Tell us about CancerPal.
CancerPal is an online platform that provides advice and support to the family and friends of those diagnosed with cancer.
Our website sells a range of cancer support boxes that people can give to their loved ones. These include Inner Strength boxes with a selection of items hand-picked for when someone receives their initial diagnosis. We also offer Chemotherapy and Radiotherapy Boxes, which include supportive products such as ginger sweets for sickness, balms for dried skin and aloe for burns.
After my mum was diagnosed with cancer, I realised what a minefield coping with a cancer diagnosis could be. For example, I was only able to find what kind of shampoo would be suitable for hair loss after a couple of hours of reading support forums.
I created a "cancer box" for my mum, which had items of support as well as small keepsakes. It was a massive help to her, both in terms of practical support, but also because of the thought and care that went into it.
Sadly, my mum died, and after returning to a corporate career, I decided I wanted to start a business that would make a difference.
Noting the difficulty in finding advice and support for friends and families of those who have cancer, I decided to start CancerPal, to provide people with an online resource and marketplace to support and care for their loved ones.